The idea…

We opened our doors for the first time on August 22, 2002.
At that time there were only four shops in Berkeley: Ben & Jerry's, Cold Stone Creamery, Yogurt Park, and us. We were the only shop actually making our own product from scratch. When our lease was up ten years later, the retail landscape had changed dramatically. We were now one of 22 different ice cream, gelato, yogurt shops in Berkeley.